To build something truly different, you need to work in a truly different way. Apple designers and engineers work together through every stage of product development. It’s a partnership that makes innovation possible. And it’s exactly how the new MacBook Pro was created. With its breakthrough unibody enclosure, industry-first features, and environmentally sound design, it’s a revolution in the way notebooks are made.
Top-to-bottom integration also makes MacBook Pro greener than previous-generation Mac notebooks. Complete control over how the MacBook Pro is designed, how it’s manufactured, and how it’s packaged gives Apple an environmental edge. Take the MacBook Pro display, for instance. Conventional CCFL displays use mercury to create a backlight and arsenic to prevent irregularities in the glass. The LED-backlit display on the MacBook Pro, on the other hand, is both mercury- and arsenic-free. LED backlight technology also conserves energy: This display requires up to 30 percent less power than a CCFL display.
Many computer manufacturers have only pledged to eliminate polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from their enclosures and circuit boards. Apple is removing not only PVC and BFRs, but all forms of bromine and chlorine throughout the entire MacBook Pro.
Just how green is the new MacBook Pro? Every MacBook Pro model is ENERGY STAR 5.0 compliant, which means it meets the government standard for energy efficiency. All models have also earned EPEAT Gold status, the highest standard for environmental performance in the electronics industry. And every MacBook Pro is shipped in packaging that’s 34 to 41 percent smaller than the original generation. That translates to fewer trees used for boxes and less fuel used to transport more systems on fewer planes. And at the end of its long, productive life, you can recycle almost all of your MacBook Pro.
Only Apple could make a notebook like this. Hardware and software. Design and engineering. Production and manufacturing. They’re all part of a single process at Apple. When you start using your new MacBook Pro, you’ll discover what that means. The light and sturdy unibody protects the components inside. The LED-backlit display — along with the graphics processor that helps power it — gives you faster games and a brilliant canvas for your photos, movies, and more. The glass Multi-Touch trackpad feels as good as it functions. From the smallest detail to the biggest engineering breakthrough, the new MacBook Pro truly is the next generation of notebooks.
